In this week’s episode, Imogen Bhogal and Abbie Dewhurst sit down with Charlotte Liebling, aka the “Fluffy CEO” and founder of Loved Before, a truly magical teddy bear rehoming centre. From rescuing stuffed animals destined for landfill to creating a global community of collectors and advocates (yes, including Blake Lively…), Charlotte shares the story behind her innovative brand, her advice for the toy industry, how she even got noticed in parliament, and the challenges she’s faced as a woman entrepreneur.

Discover how Loved Before transforms pre-loved toys into cherished companions, the power of storytelling in sustainability, and why emotional connections can make all the difference in the circular economy.

🐻 https://www.lovedbefore.london/

🐻 https://www.instagram.com/thefluffyceo

00:00 The Charity Shop Problem

01:08 Loved Before

02:31 The Emotional Power of Toys & Social Media Success

05:00 Community & Storytelling Impact

07:07 Charity Shop Challenges & Toy Lifecycles

09:43 The Loved Before Spa & Rehoming Process

12:55 Teaching Kids Sustainability Through Play

15:32 Team Growth & Global Expansion

17:31 Learning & Developing New Skills

19:52 Creativity & Education Gaps

22:40 Partner & Family Support

25:27 Overcoming Skepticism & Gender Dynamics

29:28 Future Vision: Stores, Books, Media

32:29 Advice for Entrepreneurs & Mindset Lessons

36:03 Collaboration & Scaling the Mission

38:59 Sustainability Habits & Episode Close

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